Article marketing is a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace. Each article contains a bio box andbyline (collectively known as the resource box) that include references and contact information for the author’s business. Well-written content articles released for free distribution have the potential of increasing the authoring business’ credibility within its market as well as attracting new clients. These articles are often syndicated by other websites, and published on multiple websites.

Internet article marketing, is an Internet marketing technique to subtly advertise products and services via online article directories. Most directories receive a high volume of traffic and are considered authority sites by search engines, which often results in submitted articles receiving substantial free traffic. These directories then pass on PageRank to the author’s website and also sends traffic from readers.

Internet marketers will often try to maximize the results of an article marketing campaign by submitting their promotion to multiple article directories. However, most search engines filter duplicate content to prevent the same content from appearing multiple times in searches. Some marketers try to circumvent this filter by creating multiple variations of an article, called article spinning. By doing this, one article can theoretically gain traffic from multiple article directories. This method of article marketing is considered black hat.

Most forms of search engine optimization and Internet marketing require a domain, hosting plan, and advertising budget. However, article marketing uses article directories as a free host and receives traffic via organic searches due to the directory’s search engine authority. This can be very useful to new internet marketers as it does not require a big budget